Hi, I'm Jennifer.
and collaborate more.
Currently exploring how to leverage AI to improve collaboration between developers and non-technical users in HubSpot for more efficient solutions.
SAMPLE WORK
Developer + Community Content
COMMUNITY
HubSpot Community Champion and HUG Leader
Top-Ranked in HubSpot Community
#2 Top Solution Author of All Time
and #3 Top Upvote Recipient of All Time
3rd Member to Reach 1,000 Accepted Solutions
2nd Member to Rank as Hall of Famer
SEO + Performance + CMS HUG Leader
1.5 Years, 1 Event per Quarter
5 Virtual Events + 2 Co-hosted Events
285 Members and growing
First non-HubSpot user to moderate a community on Connect.com;
facilitating collaboration and networking between official HUG events
Building Community for Marketing, Sales, and Service Bootcamp
Completed a 6-week HubSpot Academy Bootcamp focused on building community.
Sample Work
Technical Documentation
Technical Knowledge Base
Part of a larger SEO strategy, created repository of Frequently Asked Questions covering technical and non-technical support topics.
Article Example
Distilled technical performance optimization topic into actionable steps to guide non-technical users, including a template to manage the testing required.
Technical Documentation
Revamped existing theme documentation to standardize the formatting, include relevant screenshots, and create a getting started guide for users.
Documentation Example
Outlined a comprehensive guide, designed for simplicity and accessibility, catering to both developers and non-technical users.
Module Library
Created robust library of module documentation to make it easier for new users to learn how to build content with each module type.
Module Example
Created documentation for every setting available in the module, including relevant screenshots, setting choices, and optional settings.
FEEDBACK
5-Star Reviews for Documentation
"Second to none documentation, also great inspiration for designs, and amazing support"
Bas van Wijk
Marketing Services
"The documentation for rolling out the theme and updating it is among the best I've seen on HubSpot (and elsewhere)."
T Wishnoff
Technology - Software
"I love the setup guide and documentation and the team is always available to support."
Fergal O'Shea
Automotive & Transport
"Detailed and easy to navigate knowledge base."
F. Beccari
Technology - Software
"This theme also has a really nice documentation center with a ton of FAQs already built in."
S. Laur
Marketing Services
"The documentation has also been stellar for figuring out how to get that last ounce of customizability."
Tim W.
Technology - Software
"I work at a business that prides itself on customer support as it is the backbone of our retention. But I have never worked with anyone who has gone over and above like Jen Nixon at Maka Agency. Nothing was too small and she was incredibly patient with me the entire time while she tried to impart some of her vast knowledge on to me. Easily the best experience I have ever had with an Agency."
J. Stubbs
Recruiting/Staffing
CERTIFICATIONS
Google Project Management Certified
Extensive experience initiating, planning, and running traditional and agile projects
HubSpot
Certified Trainer
Premier program designed with challenging courses and exceptional standards for HubSpot training delivery
45 HubSpot Certifications
Including Architecture I: Data Models and APIs, CMS for Developers, and Data Integrations
Predictive Index Leadership and Management
Learned how to coach teams to greatness and manage based on their individual learning styles
Predictive Index
Team Performance
Learned how to build collaborative and accountable teams that deliver consistent results
Predictive Index Engagement and Productivity
Learned how to build a culture that promotes high performance and inspires engagement
Community
Champion of the Month SEP '22
Became a Community Champion 3 months after joining and Champion of the Month 2 months later
Community
Humans of HubSpot
Interview for Humans of HubSpot featured in the HubSpot Community.
Community
Champion of the Month JUL '24
Became a Community Champion again for most upvotes during HubSpot's annual week of rest
COMMUNITY
HubSpot Developer Mentor
One of six developers chosen as the inaugural Mentors for HubSpot's new Developer Mentorship Program launched in July through my involvement working with the HubSpot Developer Marketing and Relations team and within the Developer Community.
ADVOCACY
INBOUND Speaker
Insights from Top Solution Partners
ADVOCACY
INBOUND Correspondent
EXPERIENCE
Relevant Work History
Delivery Lead, Aptitude 8
- Directed cross-functional teams of Technical Consultants and Developers to deliver custom HubSpot integrations, driving enhanced customer success and operational efficiency for enterprise clients across B2B SaaS, Technology, Franchise, and Finance industries.
- Fostered collaboration within the team to execute intricate CRM and CMS customizations, API integrations, and data automation; ensuring scalability, data integrity, and alignment with customer revenue goals.
- Designed and implemented a professional development program to promote career growth, improve team performance, and nurture a culture of innovation and inclusivity within the services team.
Director of Revenue Operations, WORQFLOW [acquired by Aptitude 8]
- Led team of Solutions Architects to deliver high-impact RevOps solutions for clients across Finance, Real Estate, Commercial Equipment, Software/SaaS, and IT industries, driving measurable improvements in revenue.
- Implemented advanced technical integrations between HubSpot and external applications; creating custom solutions to align with unique business processes and improve system efficiency.
- Managed external development teams to deliver custom solutions, translating unique client needs into clear technical scopes, resulting in seamless project execution and higher client satisfaction.
- Featured speaker on an expert panel at INBOUND 2024, shared strategies toward creating more collaboration and encouraging a more inclusive approach.
Contractor/Consultant, maka Agency
- Resolved technical issues for POWER Pro theme customers, marketers, and developers; delivering easy to implement solutions and fostering community trust.
- Designed and executed a Customer Review Program, increasing customer testimonials and driving sales in the HubSpot Template Marketplace.
- Managed custom development projects by translating customer needs into clearly defined technical requirements, ensuring successful delivery and alignment with client goals.
- Launched a strategic partnership initiative for marketing agencies, growing agency-driven sales from 20% to over 38% within six months, driving ecosystem growth.
Marketing & Design Director, Omega Builders
- Spearheaded customer marketing programs, including a testimonial-driven content strategy and a referral program, significantly increasing customer retention, satisfaction, and conversions.
- Implemented HubSpot CRM and marketing tools across the organization, driving program scalability and improving customer engagement through streamlined processes and data accuracy.
- Led a website redesign project that resulted in a 300% growth in web traffic and enhanced user experience, demonstrating expertise in optimizing customer touchpoints.
Marketing Manager, Artcobell
- Designed and developed a dealer/partner website with an integrated image library, marketing resources, and interactive design tools, significantly reducing order errors and improving customer satisfaction.
- Defined and executed targeted SEO strategies and created content that aligned with dealer partners' needs, driving increased traffic and engagement with key customer segments.
- Organized impactful trade show exhibits, effectively showcasing products and fostering relationships with potential customers and partners.
Multimedia Designer, American Income Life
- Designed and implemented a training website for a 5000+ salesforce, improving sales training and performance.
- Collaborated with Executive Leadership to communicate a clear and compelling brand message through various digital and print media for sales teams and customers.